Brand Identity, Web Design & SMM
Client: Dental Clinic, Construction company, Consulting, Dental Laboratory, Architecture, Restaurant and more…
Objective:
- Establish cohesive brand identities, websites, and lead-generation strategies for clients across various sectors.
Approach:
- Created tailored marketing strategies, from initial brand development to website design and layout optimization for enhanced conversion.
- Designed foundational content plans, funnels, and lead-tracking systems to align with unique client goals.
Outcome:
- Received strong client feedback, with successful launches across multiple industries, contributing to their market presence and growth strategies.
Marketing Specialist
Brand Identity
- Developed and implemented a cohesive brand identity that strengthened the clinic’s market presence and improved patient recognition.
Web Design and Maintenance
- Designed and launched a user-friendly website, focusing on optimizing patient experience and increasing online visibility.
- Regularly maintained the website to ensure up-to-date content and functionality, enhancing user engagement.
Social Media Management
- Organic: Managed organic social media strategies, leading to a 35% improvement in post engagement over one month.
- Ads: Executed targeted social media ad campaigns, achieving more than 50% improvement in engagement rates and effectively driving patient acquisition.
Visual communication, web design and digital marketing expert
Volunteer Contributor -Since November 2024
Contributing to community projects and initiatives, supporting organizational activities, and assisting with events and campaigns on a voluntary basis.
Objective:
- Enhance visibility and business connections within Finland’s Albanian business community.
Approach:
- Analyzed, created IA, wireframe, content creation, designed, developed and maintained a professional website for the Albanian Business Network.
- Managed event planning, coordinating logistics and creating digital invitations and social media campaigns for monthly business meetups.
- Developed compelling social media content to raise the association’s profile and support professional networking.
Impact:
- Successfully created a professional website and boosted engagement, growing the network’s reach and strengthening connections among members.
Organizer & Lead Designer
Volunteer Contributor – Since November 2023
Supporting NGO initiatives and collaborative projects, sharing expertise and knowledge to advance the organization’s mission on a voluntary basis.
Co-Founder of the Illyrian Brains Network in Finland (Helsinki) | Head of Design and Creative Direction – Illyrian Brains Network (45 Branches Worldwide)
Objective:
- Build professional connections and create opportunities for Albanian professionals in Finland and worldwide.
Approach:
- Organized monthly meetups, in-person events, promoting IB networking and knowledge sharing in Finland.
- Lead designer of the team for the Illyrian Brains to help all the community worldwide, spanning in 45 cities in all the continents.
- Initiator for a project starting with Finland and Malta to create a hub with all the information and directive for the expat coming in Finland. (Project expanded after, in more than 10 country)
- Redesigned event materials, established a structured folder system for accessible resources, and contributed to create the Brand Identity Book of IB for consistent visual communication across regions.
- Led the design and supervised all visual communication for the Illyrian Brains Annual General Meetings in Milan (2023) and Vienna (2024), where organizers from all global branches gather.
Results:
- Strengthened community engagement, leading to increased participation and membership growth through well-executed events and positive attendee feedback.
Senior Graphic Designer & Project Lead
At Abikon, I helped grow a small 6 m² design office into a 150 m² creative and production studio in just after one year in the market. As a senior designer and project lead, I delivered complete branding and print solutions for businesses across different sectors, from Food & Beverage to Logistics.
Client Collaboration & Project Management:
Creative Design & Branding
- Developed brand identities, packaging, and promotional materials (labels, magazines, signage, event media) using Adobe Photoshop, Illustrator, and InDesign.
Production & Quality Control
Supplier Relations & Strategic Expansion
